Our ethos


Our ethos
Conceptualising the name State of Mind Apothecary, naming every individual product and creating the designs has everything to do with language.
We believe that language creates. Language gives life, energy and meaning to words. Words give power to actions and result in manifestation.
The words we handpicked for our products allow you to create an intention, whether you’re lighting a candle, using a perfume oil or hydrating your face with our face mist.
As for crystals, we're big on how it empowers our intentions and thoughts, helping us manifest our best selves. 
Our social impact objective
5% of all sales support Share the Dignity Australia.
Our collective
State of Mind Apothecary creates a collective of beauty and wellness care products. Our skin is the largest organ of the human body and on a daily basis, it is subject to what we come into contact with, consciously or unconsciously.
We believe in intentionally creating self-care rituals that are gentle and nourishing for the heart, body and soul. Our products are cruelty-free, 100% vegan and created with high quality ingredients carefully sourced from local merchants.
All of our products are lovingly handcrafted in our studio in Perth, Western Australia.
*We do not advise replacing current medications for any conditions with our products.
Our love for the natural environment
Our products are packaged in recyclable glass and paper. We love our oceans and therefore, minimise the use of plastics. Our packaging are designed with a conscious desire to reduce waste and encourage recycling.